Cold outreach that gets replies.
LinkedIn. Email. Alumni.
Three tailored messages per firm — a LinkedIn DM, a cold email, and an alumni email — each with timing, follow-up plans, and mistakes to avoid. Personalised to the firm, role, and recipient seniority.
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Generate outreach messages
LinkedIn DM, cold email, and alumni email — tailored to the firm and recipient.
Why cold outreach is the most underused advantage in graduate recruitment
Most graduate applicants apply through portals and wait. The candidates who land offers at Goldman Sachs, McKinsey, and Clifford Chance do something different — they network. Research consistently shows that 70% of jobs are filled through personal connections, and at competitive graduate employers, candidates with internal referrals are 4-5x more likely to be interviewed.
Cold outreach isn't spam. Done well, it's a professional introduction that demonstrates initiative, commercial awareness, and communication skills — exactly what these firms test for. The key difference between effective outreach and the messages that get ignored is specificity. Referencing someone's specific work, asking a specific question, and making a specific low-commitment ask (15-minute coffee chat, not "can you get me a job?").
The three channels serve different purposes. LinkedIn DMs work for analysts and associates who are active on the platform. Cold emails work for senior professionals and HR contacts. Alumni emails leverage the strongest networking bond available to students — shared university creates an implicit obligation to help that increases response rates by 2-3x.
The challenge is writing messages that feel personal at scale. If you're targeting 10 firms with 3 contacts each, that's 30 tailored messages — hours of work. Intervyo generates all three message types per firm in seconds, tailored to the recipient's seniority and the firm's culture, with timing advice and follow-up plans.
Three channels
Every channel has a different playbook
LinkedIn DM
Short, personable, references their profile or firm. ~100 words. Best for analysts and associates who are active on LinkedIn.
Send Tuesday-Thursday, 8-10am
15-25% response rate
Cold Email
Professional with a clear ask. Subject line optimised for open rates. ~150 words. Best for senior people and HR.
Send Tuesday-Wednesday, 7-9am
10-20% response rate
Alumni Email
Warmer tone leveraging shared university. Specific reference to their career path. ~150 words. Highest response rate.
Send Monday-Wednesday, lunchtime
30-50% response rate
Sector etiquette
Networking rules differ by sector
What works at a consulting firm would seem too casual at a Magic Circle law firm. Know the culture.
- 1Keep DMs under 80 words — analysts are busy
- 2Reference a specific deal they worked on (check LinkedIn activity)
- 3Ask for 15 minutes, not 30 — lower commitment = higher response
- 4Never ask for a referral in the first message
- 5Best window: Tuesday-Thursday, 8-10am before markets open
Get it right
Outreach that works vs outreach that gets ignored
Gets replies
- References something specific about their work or firm
- Has a clear, low-commitment ask (15-min call)
- Shows you've done research beyond the firm's website
- Under 150 words — respects their time
- Follows up once, then stops
- Mentions a shared connection or interest
- Professional but human tone — not robotic
- Sent at optimal times (weekday mornings)
Gets ignored
- Generic message that could be sent to anyone
- Asks for a job directly in the first message
- Long paragraphs about yourself with no clear ask
- Same template sent to 50 people at the same firm
- Follows up 3+ times or gets passive-aggressive
- No connection to the person or their specific role
- Sent on Friday afternoon or weekends
- Overly casual or overly formal for the sector
Compare options
Outreach options compared
| Feature | Intervyo | ChatGPT | Write yourself | Templates |
|---|---|---|---|---|
| 3 channels per firm | — | — | ||
| Firm-specific tailoring | With prompting | — | ||
| Seniority-adjusted tone | — | If you know | — | |
| Timing + follow-up plan | — | — | — | |
| Time per firm | 10 sec | 3-5 min | 30-60 min | 5 min |
| Personalised to recipient | With prompting | — | ||
| Consistent quality | Variable | Variable | Consistent but generic | |
| CV-integrated (paid) | — | N/A | — | |
| Free tier |
FAQ
Cold outreach questions
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Free demo generates LinkedIn DM with timing plan. Paid plans unlock cold email, alumni email, and CV-personalised messages.
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